Inbound marketing is time-intensive. It needs a lot of domain knowledge too. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In cases like these, businesses may work with a third-party agency to take charge of their inbound marketing endeavors.
If you’re searching for such an agency, the following are the five key considerations you have to make:
The Perfect Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to look for an inbound marketing agency that has the very capabilities that inch you closer to your marketing objectives.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, such agencies should be able to explain their processes in the clearest manner possible, to their prospective clients. This shows that the agency has delivered ROI to clients it has worked with before, further indicating that it has the chops to do the same thing to you now.
“Metrics,” “analytics,” and “benchmarks” are some of the words that must be peppered throughout your potential agency’s pitch. Developments made toward your goals must to be measured at each step of the way, and a good inbound marketing agency will be able to monitor all campaigns and update you on their performance regularly. You are hiring these professionals because you want certain things achieved with the campaign. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is driven by the creation of quality content meant for your dream prospects. For your inbound agency to succeed, it has to get inside your head to be able to build such content and know those ideal leads. They will do things for you and make your life easier.
An Inbound-optimized Website
Finally, does the inbound marketing agency you’re planning to hire, post on their blog regularly? What is their social media presence like? Do they have optimized landing pages, and is their content of high quality? A good inbound marketing agency must be its own model case study.